"The poster child of DIY Music" - Forbes
Los Angeles based Ari Herstand is the author of the best-selling book How To Make It in the New Music Business (Norton / Liveright Publishing), widely adopted by music business schools worldwide.
His music business advice blog, Ari's Take, has become the go-to resource for independent musicians. Herstand's well-researched, relatable, no BS approach is why so many musicians continue to trust him for advice.
As an independent musician, Ari has opened for or toured with Ben Folds, Cake, Matt Nathanson, and The Milk Carton Kids, has performed on Ellen, and his music has been featured in countless TV shows, commercials and films.
Herstand has written for Music Connection Magazine, American Songwriter, Tunecore, Reverbnation, Discmakers, ASCAP, Hypebot and others. He has been a featured speaker at SXSW, SF MusicTech, CD Baby's DIY Musician Conference and Berklee College of Music.
As an actor, he has co-starred in the TV shows Transparent, Doubt, Aquarius, Mad Men, 2 Broke Girls, The Fosters, Sam & Cat, and Touch.